How do you create demand for your product?
The number one question to answer before you do anything is has your research revealed a need for this product. Does it solve a problem for your target market? Generating demand for your product requires much more than just launching it into the market. Research is key. Build the strategy first. Think about your media strategy and lead with digital. There is a relationship in digital marketing between earned, paid and owned media. To maximise your marketing strategy, you nee