OUR PROJECTS
ROCKET START-UP BRAND PLAN
After receiving a report from the Centre for Defence Industry Capability (CDIC), this rocket launch start-up was advised to strengthen its brand strategy — with a focus on key messaging, public profile, core values, and a cohesive communications plan.
Outerlimits Management was engaged to conduct a strategic review of the company’s existing brand position and develop a comprehensive brand strategy, complete with a new public/media profile and refined corporate messaging.
As the project evolved, the scope expanded to include a lead generation marketing strategy to support business development objectives.
Partnering with W-Tech, Outerlimits delivered a full brand audit, defined the brand positioning, and produced a detailed brand playbook within six weeks.
The project was completed on time and within budget, with W-Tech subsequently engaged to execute the communications plan and marketing tools outlined in the playbook.
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“I was impressed by the level of detail and content produced by Outerlimits which made the final outcome so well received by the leadership team. The speed in which they delivered the new corporate messaging, values and brand voice helped ensure we met the very tight timelines set by the client and exceeded their expectations.
I would recommend Outerlimits and welcome the opportunity to work with them again.”
Georgia Collingwood WTEC Director and Lead Consultant
B2B LEAD GENERATION PROGRAM
This Australian company needed help to expand into a small business product proposition. They wanted to identify a new revenue stream and had received feedback from some of their customers to look to a small business offering.
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Outerlimits Management were first tasked with market research to help understand what the product proposition needed to be. Once completed, Outerlimits identified their target market and built business personas. From these personas Outerlimits recommended the product proposition and key messages to take to their new business sector.
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They are currently using this insight and recommendations to launch their offering to the small business segment in the very near future.
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ONLINEÂ RETAILER DIGITAL STRATEGY
This successful bike retailer needed help to build their e-commerce strategy and company profile. They had no idea if their current brand would perform online and wanted some insight and direction on message and webpage development.
Outerlimits worked on this project for several months revisiting the brand message and tone before partnering with an online web development company to deliver an engaging social media and content strategy coupled with a new webpage and shopping cart.
The customer was extremely happy with the finished product and will be launching in the next few months.
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"Ive been a bike mechanic all my life and to expand my business into online was very stressful. Outerlimits were fantastic in helping me on this journey to digital. I was really impressed with the finished product and wish I had engaged in this sooner."
Mark Finley. Owner Kranky Monkey
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